Design Details:

Water Mark

ASJ
December 2, 2016

It started off like any other trip to my favorite burger joint. I ordered the usual: 3x3, protein style with grill onions and no tomato. Then came the slowest eight minutes of my life. I grab ketchup, napkins, and do my best to pass the time while preparing for the feast. As I filled my cup with water from the soda dispenser, I couldn’t help but notice how depressingly boring the water fountain tap was.

It started off like any other trip to my favorite burger joint. I ordered the usual: 3x3, protein-style with grilled onions, with no tomato. Then came the slowest eight minutes of my life. I grab ketchup, napkins and do my best to pass the time while preparing for the feast. As I filled my cup with water from the soda dispenser, I couldn’t help but notice how depressingly boring the water fountain tap was.

Boring old water

Sure, at least the water had its own tap and wasn’t sharing it with the ice tea or lemonade but for chrissake, where was the design love for water?!

Soda and sugary drink consumption has more than doubled over the past 25 years and is playing a major role in the obesity epidemic. This can be especially harmful to America’s youth where some data suggests sugary drink intake is the leading source for calories. When they see familiar brands next to boring old water, which do you think they will choose? This internal project is an attempt to change that.

Goal: elevate the brand of plain pure water and make it as appealing to kids as soda.

Early sketches
Final 3 directions
Final Logo

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